The risk of losing customers due to the finish of makeup is greatly influenced by the lighting environment. Have you ever experienced makeup that looked perfect under indoor lighting, but looked different when you went outside? As a solution to this problem, artificial solar lighting that can reproduce light close to natural light has attracted attention. In particular, the use of this sort of lighting for makeup in the training of cosmetics sales personnel (beauty advisors) is increasing.
In the cosmetics section of department stores, it is common to see beauty advisors applying makeup to customers or applying products to their own hands to show the colors. In particular, high-end cosmetics brands promote sales by carefully instructing customers on everything from skin care, such as cleansing and moisturizing, to guidance on combinations of foundation, blush, eye shadow, and lipstick, as well as how to apply makeup.
In recent years, cosmetic sales methods have diversified to include cosmetic consulting utilizing AI and online makeup instruction. However, in face-to-face sales, both the skills of beauty advisors and proper makeup-specific lighting is essential to achieve a makeup finish that satisfies customers.
Although the lighting in the cosmetics section is very bright, the actual skin tone and makeup colors may differ from those under natural light due to low color rendering properties of the lighting. As a result, the following problems may occur:
•Makeup applied in the store looks too heavy outside → Customers feel uncomfortable
•Natural-looking makeup in the store appears too light outside → Spots and wrinkles are noticeable
To prevent these sorts of gaps in appearance, it is important to use lighting that can reproduce light close to natural daylight as makeup lighting.
If customers, after having their makeup done, feel that their appearance outside is nothing like how it looked in the store, their satisfaction will decrease and they will be less likely to become repeat customers. Furthermore, since most people switch stores without complaining, this results in a loss of sales opportunities.
Even excellent customer service skills and makeup techniques cannot produce results if the lighting environment is not appropriate. Therefore, checking how makeup appears under various lighting conditions is essential in the training of beauty advisors.
To address these issues, artificial solar lighting is being used for makeup purposes. Artificial solar lighting can reproduce outdoor lighting conditions, offering the following advantages:
•Improved quality of makeup training
•Enables comparison of differences in the appearance of makeup indoors and outdoors
•Enables more appropriate makeup suggestions
Currently, many cosmetics manufacturers and stores are adopting the XELIOS 100W series and the LED artificial solar lighting XELIOS-iO.
This is a high CRI (Color Rendering Index) artificial solar light that has been adopted by many cosmetics manufacturers over the years.
In particular, the XG-100AF or XELIOS-iO LE-9ND55/55F is used in makeup training settings.
The XELIOS series is portable, so it can accurately and vividly reproduce colors anytime and anywhere, without being limited by time or place.
Since its release, this product has also been widely used.
To accurately check the finish of makeup and ensure customer satisfaction, it is important to use artificial solar lighting as makeup lights and makeup illumination.
If your company is seeking to further enhance the skills of its beauty advisors, we encourage you to consider introducing the XELIOS series.
