Car design takes several years, from concept planning to release. The design of a car is determined by incorporating various factors, such as the functions of the model, imagined user scenarios, and performance.
Among these, color is especially important.
Manufacturers determine the color based on the target user profile and finalize it through repeated prototyping. In addition to the car manufacturer, the paint manufacturer also participates in the color selection process. Sometimes, the car manufacturer selects color from proposals made by the paint manufacturer.
Modern automotive paints are complex. The size and shape of metallic particles are also controlled during manufacturing, so it is extremely important to check the angle characteristics. There are also flip-flop paints, which show different colors depending on the viewing angle, and these complex paints have become an important element in the design strategies for new car models.
XELIOS artificial solar lighting has been adopted by automobile manufacturers’ design departments to replicate the outdoor environment indoors as much as possible. This is so they can evaluate the paint on prototype vehicles, compare them with competitors’ cars, and present them to internal executives.
They are extremely cautious about information leaks in new car development. This is because if information about a new car leaks to a rival company, that company can begin taking countermeasures earlier, which can affect sales. Ideally, cars would be evaluated in a design room with plenty of sunlight and walls made almost entirely of windows. However, fear that prototypes might be photographed with a telephoto lens through the windows means that evaluations are forced to take place in locations where they cannot be seen from outside.
XELIOS artificial solar lighting plays a major role in bringing sunlight to these sort of environments.
High color-rendering LEDs have sometimes been used in recent years, but their color reproduction is significantly lower than that of natural sunlight. As such, car designers say that they need artificial solar lighting to be able to see things well.
The Artificial Solar Lighting 500W Series XG-500AF is often used in the design departments of automobile manufacturers. By illuminating the entire car in a lighting environment similar to that of the outdoors, the functional beauty of the paint can be accurately reproduced.
Paint manufacturers also use the XELIOS 500W (XG-500AF) when making presentations to automobile manufacturers. The reason is the high-fidelity reproduction of the paint’s colors and flip-flop effect. Paint manufacturers say that artificial solar lighting is an indispensable and important tool for accurately conveying the new functions of paint to the design and product planning departments of automobile manufacturers.
Quality of design is very important in sales strategy. Given that whether a product will sell or not is an uncertain factor left for the future to decide, what is important for manufacturers is to increase the precision of their sales strategies by replicating an outdoor environment in which the uncertainty of the lighting conditions is eliminated as much as possible
If you would like to replicate an outdoor environment indoors that allows you to evaluate colors and give presentations without worrying about the weather or time, please feel free to consult SERIC, as we have extensive experience.
